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Company profile

Raison d’Etre
Grevgatan 15
Tel: +46 8 756 00 56
Website: www.raisondetrespas.com

Anna-Cari Gund, managing director

LivNordic is Raison d’Etre’s unique wellness brand

Raison d’Etre is a spa and wellness company based in Stockholm, Sweden. Since its foundation in 1998 it has created and managed over 100 spas in more than 60 countries. The company has received more than 50 awards for innovative spa concepts, by creating tailor-made spas and spa brands.

Main products and services
A Raison d’Etre spa is like no other spa, created solely for you, with deep respect for your guests, ensuring it to be fully compatible with your market. LivNordic is a unique wellness brand inspired by the natural lifestyle and innovative designs of the Nordic countries.
Based on a blend of long proven Nordic health traditions combined with the latest in spa and wellness, LivNordic is a wellness experience far from the ordinary. Consultancy services includes feasibility studies, business planning, concept development and design advisory, guest programming, pre-opening services, on-site training, quality assessments and management services. Our educational services include a Spa Managers Online certification program and spa business courses.

The success of a Raison d’Etre spa is no miracle: it depends on excellence down to the last detail and sustained effort over a long period. As we are not tied to any product or equipment company, we are free to create what is truly best for your spa.
We are a think-tank of creative individuals, with extensive experience and expertise and a deep passion for wellness. We combine our expertise with extensive research for each project. We then add our creativity and constantly strive to develop something unique. This has resulted in world-renowned spa brands. We are not only consultants, we also operate our own spas, hence the advice and services we give are trialled and proven.

Top clients
LivNordic Spas on board Viking Star and Viking Sea; LivNordic Spa, Cayan Tower, Dubai; Soma Bay Thalasso Spa & Wellness centre and KI Spa, Egypt; W hotels in Verbier, Jordan, Amsterdam; Aman resorts; Taj hotels; One and Only; Six Senses; Datai Langkawi; Kempinski; Nordic Spa & Fitness, Stockholm.

Where in the world?
We are a global company and can take on projects in any region. Our main markets are Europe, Middle East, Asia and Africa.

Plans for 2016/17
Opening LivNordic Spa & Wellness, Capra Hotel in Saas-Fee, Switzerland and Katara Beach club, Doha, Qatar. We are continuing to develop new courses for our online spa business education.

Who’s who?
Anna-Cari Gund, managing director; Annika Jackson, director of business development; Anna Bjurstam, partner.

What the clients say
”I have only positive things to say about the work provided. Both projects are smaller, very high-end boutique spas with a distinct style and ambiance created. I have found the top management, project managers and staff to be very professional and knowledgeable.”
Paul Brackley, GM, The Beaumont Hotel
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