GlaxoSmithKline Consumer Healthcare (GSK) is featuring rugby ambassadors from England, Scotland and Wales as part of a Lucozade campaign.
Lucozade Sport, an isotonic carbohydrate-electrolyte drink, has also been named a partner of the Rugby Football Union.
Players Chris Robshaw (England), Richie Gray (Scotland) and Leigh Halfpenny (Wales) appear on Lucozade Sport posters and point of sale material for gyms and clubs as part of a £1million investment on outdoor and digital activation, timed to coincide with the RBS 6 Nations.
The in-store material will be tailored to feature the ‘hero’ player for each country and is designed to deliver maximum standout and shopper engagement.
Find the right
products and services for your company
News
search
Advertise your products on the leisure-kit Product Report And reach over 57,000 leisure buyers Call +44 (0)1462 431385
Tourism
Right to roam Sweden is inviting everyone to come and stay – and indulge in a spot of wild camping. Jenny Kaiser from VisitSweden talks about the initiative View feature>>
