A new teen-focused range called Clean Start is to be introduced within the Dermalogica brand. Featuring eight products, including a skin wash, refreshing mist and masque, the products are intended to set an early foundation for intelligent skincare.
According to Dermalogica founder Jane Wurwand, Clean Start has been created to give young consumers an alternative to products already on the market “which is aspirational, desirable, hip and cool, yet safe and effective”.
Clean Start will launch with two treatments – Clean StartING and Breakout/FreakOut – in the UK, Canada and Australia in September. There will also be a website and a viral marketing campaign to support the launch.
Other global Dermalogica distributors will follow into 2010.
|
|
|
|
|
Connect with
water-kit.net |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
We Work Well Inc
We Work Well is a global premier hosted buyer event company, connecting high-level executives from leading suppliers with pre-selected highly qualified buyers in the wellness and hospitality industries.
View full profile>> |
|
|
|
To advertise your product and reach over 57,000 leisure buyers call
+44 (0)1462 431385 or
email [email protected] |
|
|
|
|
|
To advertise your product and
reach over 57,000 leisure buyers
call +44 (0)1462 431385 |
|
|