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Company profile

EMD UK
Address:
Unit 14, Graylands Estate
Langhurstwood Road
Horsham
RH12 4QD
Tel: +44 (0)1403 266000
Fax:
Website: www.emduk.org
 

Marcus Kingwell, CEO


About us
EMD UK is the national governing body for group exercise. Funded by Sport England, EMD UK’s remit is to increase participation in group exercise. They do this in a variety of ways including instructor training and development, projects and partnerships, technology innovation and organisational support.

Services
Training and development: EMD UK is an Active IQ approved training provider, offering a range of Level 2 and Level 3 qualifications, including Pilates, Aqua, DFQ and Group Training to Music (formerly Exercise to Music).

As an NGB, EMD UK is passionate about industry standards and ensuring instructors have the skills and tools needed to do their jobs. In 2018, EMD UK partnered with Active IQ in developing a brand-new qualification for the industry; the Level 2 Group Training Qualification. This fresh qualification is focused on coaching protocols needed to run classes such as HIIT, boot camps and circuits. They have now developed a CPD option for this course, enabling the likes of personal trainers to increase their earning potential through upskilling on a two-day workshop.

EMD UK is also the home of the Dance Fitness Qualification (DFQ). This qualification is unique to EMD UK and is the only qualification in the industry focused on those looking to instruct dance fitness classes.

Find more information on all qualifications here.

Projects and partnerships: We work on a variety of different projects, aimed at encouraging more people to get active through group exercise. The opportunities we provide create positive impacts on the health of many. We work closely with This Girl Can and the NHS, as well as Sport England projects to get inactive people moving.

classfinder: EMD UK is the proud owner of classfinder; the UK’s largest directory of group exercise classes. Built with significant investment from Sport England, the classfinder search engine is powered by open data, making it incredibly easy for anyone to find a group exercise class. The site is used by national campaigns such as This Girl Can and Moving Medicine, as well as leisure providers such as Everyone Active and GLL. Visit classfinder here.

Instructor and organisational support: EMD UK offer a range support services for instructors and fitness brands. Instructors can benefit from training bursaries, support packages, preferential insurance, discounted PPL, a wealth of online resources and a dedicated support team.

EMD UK have a range of options for fitness brands, including support in starting up, regular business reviews, access to funding pots and more.

Key customers
Group exercise instructors, aspiring instructors, group exercise brands, leisure operators, health clubs, the sport and physical activity sector

Event attendance
• EMD UK are proud to sponsor all Why Sport Conferences throughout 2019, as well as providing speaking slots at all four.
• EMD UK are proud to be headline sponsor of the National Community Fitness Awards.
• EMD UK will be attending the ukactive National Summit.

Key personnel
Brett Pearson – Head of Sales and Marketing
Shelley Meyern – Head of Business Development
Gillian Reeves – Head of Instructor Development
Sarah Leeves – Marketing Manager
 
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