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Company profile

Magicline GmbH
Raboisen 6
Tel: +49 (0) 40 - 42 93 24 - 0

MySports app

How we can help you
For more than 30 years, Magicline has been driving the digitalisation of the fitness industry with innovative, state-of-the-art software solutions. This is acknowledged by being the most awarded software in the fitness industry. The highly integrated management software perfectly matches all individual needs by building efficient and sustainable structures.

Our experience and the continuous development of our software positioned us as the leader in software development throughout Germany. More than 4,200 studios – including some of the biggest fitness chains and franchise systems as well as small independent studios – put their trust in our solutions.

Magicline is part of Sport Alliance GmbH.

Key products and ervices
Sport Alliance GmbH specialises in innovative solutions around gym management, financial services and a centralised supply chain management solution for gyms, franchises and chains. The group of companies counts over 4,200 clients, including McFIT (RSG Group), clever fit and Bodystreet.

With Magicline, Sport Alliance offers Europe’s leading cloud-based management software for the fitness industry and supports gym operators with optimising and digitialising their facilities.

Alongside Magicline, the company’s portfolio also includes the fitness website and training app MySports; which specialises in the purchase of goods for fitness studios, as well as Eurofit24 and Pay Due, two brands focusing on factoring and receivables management in the fitness industry.

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