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26 Jan 2017
2K Games partners with FitBit to offer in-game rewards for physical activity
Supplier: 2K Games
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Gamers who achieve 10,000 steps in a day will receive rewards in 2K Games' NBA 2K17
US-based video game publisher 2K Games is encouraging gamers to become more physically active by offering in-game rewards for real-life exercise.
The company has teamed up with wearable tech firm Fitbit to set up a rewards system for players of its new NBA 2K17 game – the top-selling basketball game simulation.
Gamers who achieve 10,000 steps in a day – tracked with their Fitbit device – will receive a temporary attribute boost to their MyPlayer in the NBA 2K17 game, enhancing their performance on the simulated court.
Once users connect their Fitbit tracker with NBA 2K17 on Xbox One or PlayStation4, their real-world step activity can start working toward the 10,000 steps per day goal for receiving in-game boosts.
After users reach the steps milestone, their MyPlayer will improve its ability across categories such as agility, layups and dunks – significantly improving performance for the next five games played that day.
“Any athlete will tell you that a healthy lifestyle is a major key to success and by rewarding gamers for healthy lifestyle habits we hope to help motivate them to achieve their goals in life and in-game,” said Alfie Brody, VP of Marketing for NBA 2K.
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Supplier: 2K Games
Founded in 2005, 2K develops and publishes interactive entertainment software games for the console, PC, and handheld gaming systems through its three divisions: 2K Games, 2K Sports, and 2K Play. 2K publishes titles in today’s most popular gaming genres, including first-person shooters, action, role-playing, real-time strategy, sports, casual, and family entertainment.
Web: www.2k.com
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FIBO Global Fitness
FIBO Global Fitness is the international platform for fitness, wellness and health. During four days, FIBO connects more than 860 exhibitors from 51 nations with more than 106,000 visitors from 116 nations in ten halls in Cologne.
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